Importance of commercial typography in design However, unlike the previous types studied, they sacrifice some legibility, so they are not recommended for continuous reading. They are used in environments where attracting attention is essential. These are fonts with a more personalised, fun style and without as many restrictions as the previous types. Monitor (display) fonts – creative or decorative Script fonts have more pronounced curves and more humanised structures. These are the types of fonts that are commonly known as italic, i.e. In addition, they are better than their serif counterparts for minimalist environments and achieve great results. These fonts are most commonly used in commercial or advertising environments, as their principles are modernity, neutrality and security. They are widely used in digital environments as they don’t contain terminals (serif) in their structure. This is because they were the first fonts that were used in these areas. It’s common to see them in printed editions of newspapers or in official documents of governmental entities. They are also fonts that are well accepted by the audience thanks to their ease of reading. They may be small terminal lines or ornaments that give them a more elegant style. They stand out for details (serif) that stand out from their main structure.
They are associated with values such as institutionalism, traditionalism and seriousness. These are typographies of Romanesque origin. Nowadays there are a large number of typographies for different purposes, but they can all be summed up in 4 main types. The most common styles of commercial typography
#Cool fonts commercial use Offline
They are styles of letters that are used to communicate or convey messages beyond what is written, that is, in a more graphic way.Ĭommercial typography goes far beyond simple letters or letter styles, since everything that composes it must be analysed depending on the context in which it is to be used.Ĭurrently, there are two fundamental contexts for commercial typography: the physical one, also known as Offline context, that is, the printed media, and the digital or Online context, to be displayed on screens. Business fonts or commercial typography is the term related to the fonts used for commercial creations.
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